2024 Edelman Trust Barometer P. 10 Dispersion of Authority: Peers on Par With Scientists Percent trust GLOBAL 26 Excl China, Saudi Arabia Distrust Neutral Trust (1-49) (50-59) (60-100) I trust each to tell me the truth about new innovations and technologies 74 74 66 54 51 47 45 Scientists Someone Company NGO CEOs Journalists Government like me technical expert representatives leaders 2024 Edelman Trust Barometer.TRU_PEP_TCNG. Below is a list of categories of people. For each one, please indicate how much you trust that person or group of people to tell you the truth about new innovations and technologies. 9-point scale; top 4 box, trust. Question asked of half the sample. General population, 26-mkt avg. “Government leaders” not asked in China or Saudi Arabia.