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2024 Edelman Trust Barometer P. 11 Economic Fears Persist as Societal Concerns Rise Percent who worry about… GLOBAL 28 - 0 + Significant change Personal Existential economic fears societal fears 88 73 76 75 73 61 Change, Most significant increase: 2023 to 2024 0 0 +1 +5 +2 +6 fear of foreign attacks on our media to inflame differences Job loss Inflation Climate Hackers Nuclear Information (net) change war war 2024 Edelman Trust Barometer.POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? 9- point scale; top 4 box, worry. Some attributes asked of half the sample. General population, 28-mkt avg. Job loss asked of those who are an employee of an organization (Q43/1). Job loss is a net of attributes 1-3, 5, and 22-24.Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.

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