2024 Edelman Trust Barometer P. 9 Establishment Leaders Not Trusted to Tell Us the Truth Percent who worry GLOBAL 28 - 0 + Significant change +1 +2 +3 pt pts pts % Change, % Change, % Change, 63 2023 to 2024 61 2023 to 2024 64 2023 to 2024 Government leaders Business leaders Journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations 2024 Edelman Trust Barometer.POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, how much do you worry about each of the following? 9- point scale; top 4 box, worry. General population, 28-mkt avg. Attributes asked of half the sample. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.