2024 Edelman Trust Barometer P. 19 Concern Innovation is Mismanaged Shared Across Income, Gender, and Age On average, percent who say GLOBAL 28 Neither 39 Yes, 24 22 20 innovation is 22 22 23 22 24 22 well managed No, 4343 innovation is 39 3939 3939 3939 4040 3838 3535 3939 poorly managed GloGlo LoLo MiMi HiHi MeMe WoWo AgAg 35-35- 55+55+ bb ww dd gg nn mm ee 5454 aa dd hh l 2l 2 ii ncnc llee ee 11 nn 88 88 omom --33 ee 44 2024 Edelman Trust Barometer. Innovation Management Scale. General population, 28-mkt avg., and by demographics. For a full explanation of how the Innovation Management Scale was developed, please see the Technical Appendix.