2024 Edelman Trust Barometer P. 44 My Employer Trusted in 27 of 28 Countries Percent trust GLOBAL 28 - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 95 91 88 87 87 86 86 85 84 82 82 82 82 79 79 77 77 77 77 76 76 76 74 73 72 71 +2 60 79 pts 49 MY EMPLOYER Change, 2023 to 2024 Business 63 +3 0 +9 +1 +7 -4 +6 -1 +2 +4 -3 +6 +11 +3 +3 +2 +6 +2 +1 +1 0 +2 +2 +5 -1 -2 -3 -5 NGOs 59 In In Sa Ne UAE Ch Ma Tha Me B Co Ke Ni S. U. Ca Fr Sw UK Au Ge Si It Sp Ar Ir Ja S. d d ra g S a n a g e p u t i l n A n s r l a la K o ia d h n la i x zi o e . nc e m g y i e an n l i y f a d t n n o i e a y a c l m a ri r d e ra a a n r e r s o a i e p d A nd b c a t e Government 51 s l i n l n o i ia r an a ia a ia y r n a ab ds e a i Media 50 a 2024 Edelman Trust Barometer.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg. “Your employer” only shown to those who are an employee of an organization (Q43/1). Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.