2024 Edelman Trust Barometer P. 43 Media Distrusted in 15 of 28 Countries Percent trust in media GLOBAL 28 - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) 77 70 69 67 63 62 61 60 60 56 56 54 51 48 46 45 43 40 40 40 40 39 39 37 37 +1 33 33 31 50 pt Change, -2 -2 +2 +5 +1 -1 +1 +5 +1 +1 +5 -2 +1 +1 -1 -1 +2 +2 +1 +2 -1 +1 -4 -3 +10 -5 -1 -6 2023 to 2024 Ch In Tha In UAE Ke Sa Ma Si Ne Ni Me Ca It Ge B S. Au Fr Sp Sw Co U. Ir S. Ar Ja UK d d n g a ra a S e g p i n u t n l r A s a l la K n o i ia d la g h e x y m zi nc i e o . e an n l y i a f t n d n o a a a i y a e ri c d a l r ra e m r n e s p r a o i e d nd A a c b e t s i o l n l n i ia r a r an y a ia ia a n ab e ds a i a 2024 Edelman Trust Barometer.TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. For S. Korea, the language used in 2023 for “media” translated to “press.” In 2024 it was adjusted to translate as “media.”