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2024 Edelman Trust Barometer P. 45 Significant Trust Increases Across Most Industry Sectors Percent trust in businesses in the following industries to do what is right GLOBAL 25 Excludes Mexico, S. Africa, U.S. - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) Despite increase, 76 75 73 72 72 social media still 70 69 68 68 67 67 65 65 distrusted 64 63 61 49 Change, +1 +4 +2 +2 +3 +3 +3 +4 +3 +3 +3 +3 +5 +1 +5 +3 +5 2023 to 2024 Te Ed He Food Ho Ma Au Air Te En Re CP En Pr Fa Fina So c u a t t l t t e o s c hno l e n o li e e a G r f hi i c t l u m n c r i g e nc a a h a s fa e om t l y s on l t c s a s i nd & c o i ia m l o a n i og t o n r tu i m l e e be h v m n s d y o ri e u e a e i v s n ni n l r a p v e i g c t s i r t a e c a a t r e ge li ions v s t i y ce s 2024 Edelman Trust Barometer.TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Question asked of half the sample. General population, 25-mkt avg. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level. In S. Africa, the Afrikaans translation for "Food and beverage" was updated in 2024. In Mexico and the U.S., the Spanish translation for "Automotive" was updated in 2024. These language changes mean the 2024 data cannot compared to data from previous years and have been removed from this analysis for all sectors to ensure a consistent global average is shown for each.

2024 Edelman Trust Barometer Global Report - Page 45 2024 Edelman Trust Barometer Global Report Page 44 Page 46