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2024 Edelman Trust Barometer P. 23 When Institutions Mismanage Innovation, We Feel Both Technology and Society Are Leaving Us Behind Percent who say GLOBAL 28 Technology is changing too quickly, Our society is changing too quickly in ways that are not good for people like me and not in ways that benefit people like me 69 54 +27 pts +22 pts 42 32 Innovation is… poorly managed well managed poorly managed well managed 2024 Edelman Trust Barometer. POP_MDC. Below is a list of statements. For each one, please rate how true you believe that statement is using a nine-point scale where one means it is “not at all true” and nine means it is “completely true”. 9-point scale; top 4 box, true. General population, 28-mkt avg., by the innovation management scale. For a full explanation of how the Innovation Management Scale was developed, please see the Technical Appendix.

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