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2024 Edelman Trust Barometer P. 24 When Institutions Mismanage Innovation, Fairness and Capitalism in Question Percent who say GLOBAL 28 The system is Capitalism as it exists today biased in favor of the rich does more harm than good in the world 82 +29 pts 57 53 +17 pts 40 Innovation is… poorly managed well managed poorly managed well managed 2024 Edelman Trust Barometer. POP_MDC. Below is a list of statements. For each one, please rate how true you believe that statement is using a nine-point scale where one means it is “not at all true” and nine means it is “completely true”. 9-point scale; top 4 box, true. TMA_SIE_SHV. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. Attribute asked of half the sample. General population, 28-mkt avg., by the innovation management scale. For a full explanation of how the Innovation Management Scale was developed, please see the Technical Appendix.

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