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2024 Edelman Trust Barometer P. 18 Nearly 2x More Likely to Fear Innovation Poorly Managed On average, percent who say GLOBAL 28 Nearly 2x more likely In thinking about innovation – to say innovation is poorly managed vs well managed • Do I trust how business and NGOs 39 39 introduce innovations into society? • Can government regulate 22 new technologies? • Is science independent of politics and money? No, Yes, Neither innovation innovation is poorly managed is well managed 2024 Edelman Trust Barometer. Innovation Management Scale. General population, 28-mkt avg. For a full explanation of how the Innovation Management Scale was developed, please see the Technical Appendix.

2024 Edelman Trust Barometer Global Report - Page 18 2024 Edelman Trust Barometer Global Report Page 17 Page 19