2022 2023 Trust Index: Trust Stable General population General population 57 Global 26 55 Global 26 Amid Economic Headwinds 83 China 83 China - 0 + 76 UAE 75 Indonesia Change, 2022 to 2023 75 Indonesia 74 UAE 74 India 73 India Biggest gainers: 72 Saudi Arabia 71 Saudi Arabia Trust Index 66 Malaysia 66 Singapore U.S. +5 (the average percent trust in NGOs, business, 66 Singapore 66 Thailand government and media) 66 Thailand 63 Kenya Colombia +3 Significant change 60 Kenya 62 Malaysia Kenya +3 Distrust Neutral Trust 59 Mexico 61 Mexico (1-49) (50-59) (60-100) 57 The Netherlands 56 Nigeria 56 Nigeria 54 The Netherlands Biggest losers: 54 Canada 53 Brazil 53 Australia 52 Canada 53 Italy 51 Colombia S. Korea -6 51 Brazil 50 Italy Australia -5 51 Ireland 48 Australia 48 Colombia 48 Ireland Malaysia -4 48 S. Africa 48 U.S. 46 Germany 47 S. Africa 45 Argentina 46 Germany 2023 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, 45 Spain 44 Spain business, government and media. TRU_INS. Below is a list of institutions. For each one, 44 UK please indicate how much you trust that institution to do what is right. 9-point scale; top 4 43 UK box, trust. General population, 26-mkt avg. *Sweden is not included in the global average. 43 U.S. 42 Argentina Due to a translation inconsistency, the France data was removed from this slide. For more 42 S. Korea 38 Japan details contact the Trust Barometer research team. 40 Japan 36 S. Korea
2023 Edelman Trust Barometer Page 41 Page 43