Trust in Business Declines in 15, Gains in 8 of 27 Countries Percent trust - 0 + Significant change Distrust Neutral Trust (1-49) (50-59) (60-100) Greatest trust 84 83 80 increase in the U.S. 78 73 71 71 71 68 68 66 64 62 62 61 57 55 54 54 53 52 52 52 50 50 49 47 GLOBAL 27 38 0 pts 62 Change, 0 +2 +1 0 -1 +1 0 +1 +5 -3 -2 0 -2 -1 -2 -2 +6 -4 n/a -1 -4 -2 -2 +2 +1 -2 -1 -5 2022 to 2023 2023 Edelman Trust Barometer. TRU_INS. [BUSINESS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 27-mkt avg. *Sweden is not included in the global average. Year-over-year changes were tested for significance using a t-test set at the 99%+ confidence level.