Use the Power of Brands To Create a Shared Identity Percent who say Brands celebrating what brings us together and emphasizing our common interest would strengthen the social fabric GLOBAL 27 83 80 78 77 77 77 76 76 75 75 75 74 74 73 69 69 65 64 63 61 61 60 60 57 50 49 48 45 2023 Edelman Trust Barometer. POL_SOL. How important do you feel each of the following would be to increasing civility among people in your country and strengthening the social fabric that binds people together? 6-point scale; top 3 box, help strengthen the social fabric. Attributes shown to half of the sample. General population, 27-mkt avg. *Sweden is not included inthe global average.