Consumers and Employees Pressure Business to Stand Up for Them Percent who say 2022 Edelman Trust Barometer Special Report: 2022 Edelman Trust Barometer Special Report: The New Cascade of Influence Trust In the Workplace I buy or advocate for brands based on Having societal impact is a strong expectation or my beliefs and values deal breaker when considering a job (avg) GLOBAL 14 GLOBAL 7 Among employees Business reflects my values Has a greater purpose Meaningful work that shapes society Opportunities to address social problems Stops specific business practices if employees object CEO addresses controversial issues I care about 2022 Edelman Trust Barometer Special Report: The New Cascade of Influence. Belief-driven consumers. General population, 14-mkt avg. Please see the Technical Appendix for full explanation of how belief-driven consumers were measured. 2022 Edelman Trust Barometer Special Report: Trust in the Workplace. EMP_IMP. When considering an organization as a potential place of employment, how important is each of the following to you in deciding whether or not you would accept a job offer there? 3-point scale; top 2 box, important. 7-mkt avg. All data is filtered to be among employees who work for an organization or corporation (Q43/1). “Societal impact” is an average of attributes 12-17.