2023 Edelman Trust Barometer: Sample Countries Included in the Various Global Averages 28 countries Global 27 average Global 26 Global 25 Global 24 Global 24 surveyed Excludes France Excludes China and Thailand Excludes China and Thailand Used for current year averages Used for current year averages; Used for tracking to 2022; excludes Used for tracking to 2020; excludes Used for tracking to 2019 and tracking to 2022 excludes France2 sensitive markets1 sensitive markets1 Argentina Argentina Argentina Argentina Argentina Argentina Australia Australia Australia Australia Australia Australia Brazil Brazil Brazil Brazil Brazil Brazil Canada Canada Canada Canada Canada Canada China China China ----- ----- China Colombia Colombia Colombia Colombia Colombia Colombia France France ----- France France France Germany Germany Germany Germany Germany Germany India India India India India India Indonesia Indonesia Indonesia Indonesia Indonesia Indonesia Ireland Ireland Ireland Ireland Ireland Ireland Italy Italy Italy Italy Italy Italy Japan Japan Japan Japan Japan Japan Kenya Kenya Kenya Kenya Kenya ----- Malaysia Malaysia Malaysia Malaysia Malaysia Malaysia Mexico Mexico Mexico Mexico Mexico Mexico Nigeria Nigeria Nigeria Nigeria ----- ----- Saudi Arabia Saudi Arabia Saudi Arabia Saudi Arabia Saudi Arabia Saudi Arabia Singapore Singapore Singapore Singapore Singapore Singapore S. Africa S. Africa S. Africa S. Africa S. Africa S. Africa S. Korea S. Korea S. Korea S. Korea S. Korea S. Korea Spain Spain Spain Spain Spain Spain Sweden ----- ----- ----- ----- ----- Thailand Thailand Thailand ----- ----- ----- The Netherlands The Netherlands The Netherlands The Netherlands The Netherlands The Netherlands UAE UAE UAE UAE UAE UAE UK UK UK UK UK UK U.S. U.S. U.S. U.S. U.S. U.S. 1. Because some of the content we ask is deemed politically sensitive there are several countries where we take special precautionsin order to avoid putting our respondents, or ourselves, in a position to break any local laws. We work closely with our sample partner and its legal team to identify which questions, and in what countries, we should refrain from asking. The twocountries where we removed questions and/or answer options were China and Thailand. 2. Due to a translation inconsistency, the France data was removed from the global data. For more details contact the Trust Barometer research team.