TRUST IN TYPES OF BUSINESSES –9 YEAR TRENDS Percent trust Global 22 Distrust Neutral Trust Change, 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2013 - 2022 Family-owned 71 69 65 67 69 - 70 68 63 66 -5 Privately-held - 56 52 55 57 - 59 58 54 56 n/a Publicly-traded - 54 49 52 55 - 58 57 52 54 n/a State-owned - 50 45 49 54 - 57 53 51 52 n/a 2022 Edelman Trust Barometer. TRU_ORG. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 22-mkt avg.