TRUST IN MOST COUNTRY BRANDS DECLINES Percent trust in companies headquartered in each country - 0 + Distrust Neutral Trust Change, 2021 to 2022 65 65 59 58 57 53 47 36 34 -1 -1 -1 -1 +1 +2 -2 -1 -2 Canada Germany Japan UK France U.S. S. Korea India China 2022 Edelman Trust Barometer. TRU_NAT. Now we would like to focus on global companies headquartered in specific markets. Please indicate how much you trust global companies headquartered in the following markets to do what is right. 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 27-mkt avg.