FAMILY-OWNED BUSINESSES MOST TRUSTED Percent trust in each type of business - 0 + Distrust Neutral Trust Change, 2021 to 2022 67 58 56 52 +3 +3 +3 +2 Family-owned Privately-held Publicly-traded State-owned 2022 Edelman Trust Barometer. TRU_ORG. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is right using a 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. 9-point scale; top 4 box, trust. Question asked of half of the sample. General population, 27-mkt avg.