GOOD INFORMATION CAN HELP CLOSE THE SOCIETAL DIVIDE Trust Index Distrust Neutral Trust Global 22 62 Well-informed High income regularly do the following: Low income, 57 Follow news regularly well-informed 55 High income, not well-informed ❑Consult 3+ news sources daily ❑Read business and/or public policy news 47 Seek quality information ❑Consult news sources with which Low income they disagree When low-income respondents are well- ❑Check information against informed, they are more trusting than multiple sources high-income respondents who are not 2012 2022 2022 Edelman Trust Barometer. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 22-mkt avg., by income. Media Consumption scale. General population, 22-mkt avg., by income. For full details on how the Well-Informed Scale was built, please refer to the Technical Appendix.