GLOBAL 24 Not asked in China, Russia, Thailand BUSINESS AND NGOSSEEN AS COMPETENT AND EFFECTIVE DRIVERS OF POSITIVE CHANGE Net ethical scores in detail Business NGOs Government Media Net score Net score Net score Net score Highly effective agent of positive change Effective pts -7 9 vs 29 30 Completely ineffective agent of positive change Has vision for the future I believe in Visionary 19 22 -10 -5 vs Does not have a vision for the future I believe in Serves the interests of everyone equally and fairly Fair -7 11 -19 -12 vs Serve the interests of only certain groups of people Watchout for business: negative score for fairness 2022 Edelman Trust Barometer. [INS]_PER_DIM. In thinking about why you do or do not trust [institution], please specify where you think they fall on the scale between the two opposing descriptions. 11-point scale; top 5 box, positive; bottom 5 box, negative. Questions asked of half of the sample. General population, 24-mkt avg. Data not collected in China, Russia and Thailand.