BEYOND THE FUNDAMENTALS, ADDRESS WHAT MATTERS LOCALLY Top issues business sectors must speak out on or risk losing trust a i b y a a n r a a e o A c e a i r l d a c i r zi a n nc m ia an i d f o . a n i a r x u A K S r d B Ca Ch Fr Ge In Jap Me Sa S. S. UAE UK U. Making companies pay their fair share of taxes 1 1 2 1 2 2 1 1 Taking actions to combat climate change 2 2 1 2 1 1 2 and environmental degradation Alleviating poverty and helping the poor 2 2 1 1 Improving access to healthcare 1 1 2 1 2 Protecting human rights worldwide 2 Improving people’s diet and nutrition 1 Promoting gender equality 2 Ending racism 2 2021 Edelman Trust Barometer Special Report: Trust, The New Brand Equity. SECTOR. Please indicate which of the following issues the [SECTOR] industry/business sector must publicly speak out on or risk losing your trust. Pick all that apply. Industries shown to half of the sample. General population, by market. “All of the above” added to each response. Data is showing an average across all 21 sectors. Rankings show where each issue ranks, excluding attributes 8 and 9.