NEARLY 2 IN 3 CONSUMERS BELIEVE THEY HAVE THE POWER TO FORCE BRANDS TO CHANGE Which do you see as the balance of power? Consumers can get a brand to change almost anything about itself 63 37 Consumers cannot force brands to change 2021 Edelman Trust Barometer Special Report: Trust, The New Brand Equity. BRD_CHOICE4. You are about to see a series of two choices. We want you to choose the one that best describes what 15 you see as the balance of power in the marketplace. General population, 14-mkt avg.