DATA IN DETAIL FULL TEXT FOR ANSWER CHOICES THAT WERE ABBREVIATED IN THE REPORT CULT_REL: Actions that would make a brand culturally relevant Shortened Full Reflect societal values It reflects the current values of our society Meet a new societal need It meets a need that is a result of some newly emerging change in our society (for example, the new needs that the pandemic lockdowns spawned) Change social interactions for the better It is attempting to change the way people talk or think or treat each other for the better Part of my life since childhood It has been part of my life since my childhood Matches my humor It has a sense of humor that matches mine Represents my lifestyle It speaks to the interests and needs of people who share my ideology or lifestyle 33