TRUSTED BRANDS CONNECT TO CULTURE, PURPOSE, AND SOCIETY Take Out Hate Helped Asian restaurants recover from xenophobic, anti-Asian backlash during COVID-19 by encouraging people to order from their Culture favorite local Asian restaurants through #TakeOutHate. A New Jingle for a New Era Replaced a centuries-old ice cream truck jingle with surprisingly racist roots with a new original jingle created with legendary Wu-Tang Clan founder, RZA – bringing joy and inclusivity to communities everywhere. BRAND RELEVANCE Wildlife Watch Purpose Society Applied Samsung’s powerful phone technology to enable anybody, anywhere to act as a virtual ranger to combat illegal poaching of endangered African wildlife. Hair Love Advanced awareness of the CROWN Act, which aims to end race- based hair discrimination, with an Oscars campaign in partnership with "Hair Love" filmmaker Matthew Cherry. 28