2021 Edelman Trust Barometer Special Report Trust, The New Brand Equity RESEARCH TEAM & CONTRIBUTORS Executive Director Tonia E. Ries Head of Thought David M. Bersoff, Ph.D. tonia.ries@edelman.com Leadership Research david.bersoff@edelmandataxintelligence.com Executive Advisors Richard Edelman Sr. Research Manager Cody Armstrong Brand Megan Van Someren Jackie Cooper Research Analyst Giuseppe Bovenzi Allison Cirullo Abbey Fox Kary Laskin Lee Maicon Associate Research Analyst Claire Ritzmann Courtney Miller Statistician John Zamites Executive Editor Nancy Jeffrey Vice President Sarah Adkins Antoine Harary Maurice Selg Edelman Brand Measurement Joshua Wu, Ph.D. Sr. Project Manager Esther Choi Savanna Miller Daniel Lara-Agudelo Project Coordinator Chloe Buckley 42