AFTER YEARS OF RE-BUILDING, STEEP TRUST LOSS FOR FINANCIAL SERVICES SECTOR Percent trust in the financial services sector vs. trust in business - 0 + Distrust Neutral Trust Change, 2020 to 2021 Change, (1-49) (50-59) (60-100) Global 22 2020-2021 59 Business in +1 58 general 56 Countries with double-digit declines in financial services trust year-over-year 52 Financial -4 Percent trust, Change, services sector 2021 2020-2021 Colombia -15 43 -16 Argentina -13 47 33 -16 China -12 69 -12 44 Japan 40 --1111 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. TRU_IND. [FINANCIAL SERVICES] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. TRU_INS. [BUSINESS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 22-mkt avg. 7