TRUST IN FINANCIAL SERVICES SECTOR DECLINES IN 20 OF 27 COUNTRIES Percent trust Distrust Neutral Trust - 0 + Change, 2020 to 2021 All-time low 77 75 Distrusted in 10 countries 71 71 70 69 66 63 59 59 58 55 55 55 54 52 51 50 47 43 42 41 40 38 GLOBAL 27 35 35 34 33 -5 pts 53 -3-3 0 0 -9 -12 -3 -3 -5 -7 n/a -8 -1 -5 -2 0 -5 +7 0 -16 +1 +1 -11 -7 -6 -9 -7 -16 Change, In In Ma Sa ** Ch UAE Me ** Si *N Br S. S. U. Th Ca Au UK Co It Ge Jap Ir Ru Sp Fr Ar d d u T K n i a A K S e a e a g i o l h i x e g g n s l ly r la s a nc 2020 to 2021 a a d a n i e z f o . a t o m an s i e n y a c n a i r N r m n n n i i y ri l i r d a a d i e s A la o p c e e a b a e t s i a o a t l n i a n a a he i n ia r r a i y ab d e r a a ia la n ds 2021 Edelman Trust Barometer. TRU_IND. [FINANCIAL SERVICES] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 27-mkt avg. *Nigeria not included in the global average **Thailand and Kenya only has 2-year data 8
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