INEQUALITY ALSO A REALITY FOR ALL SUBSECTORS Percentage-point difference between sector and sub-sector trust among the informed public vs. the mass population - 0 + Distrust Neutral Trust Change, 2020 to 2021 % trust in each … among 74 66 64 70 53 75 76 Informed public 15 11 10pts 10 10 8 8 +1 +5 +1 +3 -1 +1 +2 among 64 51 53 60 43 67 68 mass population 2021 Edelman Trust Barometer. TRU_IND. [FOOD AND BEVERAGE] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. TRU_SUB_FBV. Now thinking about specific sectors within the food industry, please indicate how much you trust businesses in each of the following sectors to do what is right. 9-point scale; top 4 box, trust. Question asked of one-fifth of the sample. Informed public and mass population, 27-mkt avg. 26
Trust and the Food and Beverage Sector Page 25 Page 27