DRAMATIC DECLINES FOR FOOD AND BEVERAGE FOLLOWING SPRING TRUST SURGE - 0 + Distrust Neutral Trust Change, wave to wave Trust in food and beverage, 11 countries included in the (1-49) (50-59) (60-100) 2020 Trust Barometer Spring Update Global 11, trust in food and beverage Countries +/- Jan 2020 to +/- May 2020 to May 2020 Jan 2021 China +11 -24 -17 76 Germany +18 -18 -15 France +18 -17 +9 -13 -12 This decrease from May 2020 Canada +11 -15 to Jan 2021 is largest of any -12 67 sector measured Mexico +12 -14 -11 64 UK +6 -8 -13 S. Korea +2 -8 -6 U.S. +9 -7 -5 Saudi Arabia +9 -5 -1 India +3 -4 -1 Jan 2020 May 2020 Jan 2021 Japan -5 -4 2 2021 Edelman Trust Barometer. TRU_IND. [FOOD AND BEVERAGE] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 11-mkt avg. 20
Trust and the Food and Beverage Sector Page 19 Page 21