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FOOD AND BEVERAGE NOT KEEPING PACE WITH BUSINESS TRUST GAINS Percent trust in the food and beverage sector vs. trust in business - 0 + Distrust Neutral Trust Change, 2020 to 2021 (1-49) (50-59) (60-100) Global 22 Change, 2020-2021 69 67 Food and Countries with largest declines 64 65 beverage sector -2 in food and beverage trust year-over-year Percent trust, Change, 59 Business in +1 2021 2020-2021 58 general China -15 56 69 -13 Argentina -13 60 -9 -12 Japan 57 -9 47 -8 Thailand 77 -11 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2021 Edelman Trust Barometer. TRU_IND. [FOOD AND BEVERAGE] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. TRU_INS. [BUSINESS] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. General population, 22-mkt avg. 21

Trust and the Food and Beverage Sector - Page 21 Trust and the Food and Beverage Sector Page 20 Page 22