TRUST IN FOOD AND BEVERAGE DECREASES IN 16 OF 27 COUNTRIES - 0 + Distrust Neutral Trust Change, 2020 to 2021 Percent trust All-time low Trusted in 23 countries 83 81 77 76 74 73 71 69 69 69 68 68 68 66 65 65 65 65 63 62 62 61 60 59 57 57 49 45 GLOBAL 27 -2 pts 66 +2-1 -8 +5 +4 -4 n/a -13 -2 +4 +1 -4 -1 -3 +3 0 -1 +2 -1 -4 -1 -6 -9 -7 0 -9 +1 0 Change, 2020 to 2021 2021 Edelman Trust Barometer. TRU_IND. [FOOD AND BEVERAGE] Please indicate how much you trust businesses in each of the following industries to do what is right. 9-point scale; top 4 box, trust. Industries shown to half of the sample. General population, 27-mkt avg. *Nigeria not included in the global average 23
Trust and the Food and Beverage Sector Page 22 Page 24