2021 Edelman Trust Barometer U.S. Online Survey Special Report • 2,500 general population respondents Trust and the • All data is nationally representative based on age, region, gender, ethnicity Coronavirus in the U.S. Fieldwork: March 5 – March 8, 2021 Demographic Composition of March 2021 Sample Data in this report is compared to several past Trust Barometer Special Reports: Male 48% White 63% Trump voters 31% Trust and the Coronavirus (March 16, 2020) Female 51% Black 12% Biden voters 54% Brands and the Coronavirus (March 30, 2020) Spring Update (May 4, 2020) Latinx 16% 2021 Edelman Trust Barometer (January 13, 2021) 18-34 30% Asian American 6% 35-54 32% 55+ 38% Northeast 19% Urban 37% Midwest 23% Suburb 45% South 36% Rural 17% Margin of error West 22% • U.S. total margin of error: +/- 2.0% (n=2,500) • Ethnicity-specific data margin of error: Non-Hispanic White +/- 2.5% (n=1,590); Black, Latinx, and Asian American +/- 5.1% to 7.8% (n=min 159, varies by ethnicity) 2