27 Percent who believe a piece of information or a news story about a health or healthcare issue from each source automatically, or after seeing it twice or less HEALTH AUTHORITIES AND MY EMPLOYER MOST BELIEVABLE SOURCES ON HEALTHCARE ISSUES 2022 Edelman Trust Barometer Special Report: Trust and Health. HEAR_TIME_HEA. When you see a new piece of information or a news story about a health or healthcare issue in each of the following information sources, how many times do you need to see it or hear it repeated in that same type of informati on source before you believe it is really true? Question asked of half of the sample. “Once or twice” is a sum of codes 2 and 3. General population, 9 - mkt avg. “Employer communications” only shown to those who are an employee of an organization (Q43/1). 14 12 17 17 22 36 14 11 12 9 9 8 41 42 38 36 34 23 55 53 50 45 43 31 If I see it here, I will automatically assume it is true Once or twice Nr. of times they need to see the information repeated before believing it: I will never believe it is true if this is the only place I see it National health authorities My employer National government Traditional media Major corporations My social media feed Communications from...
Trust and Health Page 26 Page 28