26 Percent trust to tell the truth about health issues and how best to protect the health of the public MY DOCTOR, EXPERTS, PHARMACISTS MOST TRUSTED TO TELL THE TRUTH ABOUT HEALTH ISSUES 2022 Edelman Trust Barometer Special Report: Trust and Health. HEA_TRU_PEP. Below is a list of categories of people. For each one, please indicate how much you trust that group of people to tell you the truth about health issues and about how best to protect the health of the public. 9 - point scale; top 4 bo x, trust. “My CEO” only shown to those who are an employee of an organization (Q43/1). General population, 9 - mkt avg. 76 71 69 63 62 60 52 52 46 46 41 My doctor Health experts Pharmacists Friends and family National health authorities Global health authorities Heads of NGOs My CEO CEOs of healthcare companies Government leaders Journalists Distrust Neutral Trust H ealth CEOs, government leaders, journalists distrusted for health information