Percent who agree 2017 TO 2022: BRANDS ARE BETTER PARTNERS FOR CHANGE THAN GOVERNMENT 18 Change, June 2017 to June 2022 (percentage pts) Change, June 2017 to June 2022 - 0 + 61 56 60 47 42 Age 14-17 18-26 27-41 42-55 56+ In many cases, brands can do more to solve social ills and societal problems than governments 57 % Total Gen Z 2022 Edelm an Trust Barometer Special Report: The New Cascade of Influence. BDB_Q17. Please indicate how much you agree or disagree w ith the f ollow ing statements. 9 - point scale; top 4 box, agree. General population, 11 - mkt avg., by age ; and the youth sample (question show n to half of the sample). “Total Gen Z” is a w eighted average of 14 - 17 - and 18 – 26 - year - olds . Global 11 n/a +5 - 1 - 7 - 1