Age definitions referred to throughout this report: Young Gen Z = ages 14 - 17 1 Adult Gen Z = ages 18 - 26 Millennials = ages 27 - 41 Generation X = ages 42 - 55 An yone over age 55 is referred to as 56+ When analyzing historical data, age bands have been adjusted to reflect the generation for each year. 1 If no 14 - 17 data is shown, this question was not asked among this age cohort. Methodology 2 ONLINE SURVEY OF ADULTS AGE 18+ Fieldwork : May 13 – May 24, 2022 14 13,700+ 1,000 * countries respondents respondents/country All data is nationally representative based on age, region and gender. *Total sample was less for India (n931), Saudi Arabia (n895), UAE (n888), and the U.S. (n993) ONLINE YOUTH SURVEY AGE 14 - 17 Fieldwork : May 13 – June 6, 2022 14 6,700+ 500 ** countries respondents respondents/country All data is nationally representative based on region and gender. See Technical Appendix for more details about the weighting of this sample. **Total sample was less for S. Korea (n495) and UAE (283) 2022 EDELMAN TRUST BAROMETER SPECIAL REPORT: THE NEW CASCADE OF INFLUENCE Brazil Canada China France Germ any India Japan Mexico Saudi Arabia South Africa South Korea UAE UK U.S.