49 Shortened Full List of Issues Buy new products the brand introduces Buy new products or services the fully trusted brand introduces Buy the brand even if it is not as cheap Buy the fully trusted brand even if it is not as cheap as some of my other options Stay loyal Stay loyal to the fully trusted brand, and not be actively shopping around for another brand that I might like better Stick with it despite a mistake Stick with the fully trusted brand even if it makes a mistake or something goes wrong Recommend it to others Recommend the fully trusted brand to other people FULL TEXT FOR ANSWER CHOICES THAT WERE ABBREVIATED IN THE REPORT D AT A I N D E T A I L TRUST_KPI: What are you more likely to do on behalf of a brand that you fully trust versus one that you DO NOT fully trust?