Brands that make the world a better place Brands that make me a better person Brands that make me feel safe Brands that spark my sense of adventure Something that addresses my worries A break or distraction from my worries 59 64 64 Which are you more attracted to? BRANDS MUST SOLVE REAL - WORLD PROBLEMS AND EASE FEARS 28 50% 2022 Edelm an Trust Barometer Special Report: The New Cascade of Influence. ATTRACT. You are about to see a series of tw o choices. Please pick the one that better describes the type of images, messages , people and brands that you are more attracted to, or that you f ind more appealing, these days. General population, 14 - mkt avg.