21 Majority in 10 of 14 markets Majority in 13 of 14 markets BUSINESS EXPECTED TO DRAW A LINE IN THE SAND 2022 Edelman Trust Barometer Special Report: The Geopolitical Business. CORP_SIDE. You are about to see a series of two choices. We want you to choose the one that best describes your beliefs. General population, 14 - mkt avg. For the full question text, please refer to the appendix. 55 % or Global 14 Businesses that fail to condemn and punish a country’s behavior express implicit approval of that behavior Businesses that condemn a country’s behavior are guilty of imposing their own sense of morality on a culture they may not understand Which do you agree with more? 62 % or Businesses have a moral responsibility to set limits on what is acceptable and pull out of countries that operate beyond them Because all countries engage in immoral behavior, such behavior is not a viable criterion for whether it is acceptable to do business in a particular country Which do you agree with more? Global 14