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42 2022 EDELMAN TRUST BAROMETER: FULL TEXT FOR ANSWER CHOICES ABBREVIATED RESPONSE TO UKRAINE CONFLICT Shortened Full Ceases business in Russia; protects safety of ex - employees The company permanently ceased operations in, and all cut business ties with Russia; but worked to protect the safety of their ex - employees who were left behind Temporarily suspends business in Russia The company temporarily suspended all of their business operations in Russia Supports humanitarian efforts with no further action The company donated time, money, and resources to support humanitarian efforts but took no further action Carries on doing business in Russia The company carried on doing business in Russia as they had previously Makes no statement in support of Ukraine with no further action The company made a statement in support of Ukraine but took no further action No new investments in Russia, but maintains current operations The company ceased making any new investments in Russia, but maintained their current operations UKE_TRST. Different companies have responded in different ways to Russia’s invasion of Ukraine. What effect would each of the following behaviors have on your trust in a company that has responded in this way to the Russian invasion? (Please select one response for each.)

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