2 EXPECTATIONS FOR BUSINESS: MORE PRESSURE TO ACT, MORE ISSUES TO ADDRESS March 2020 May 2020 September 2021 November 2021 November 2021 COVID - 19 pandemic Racial justice Employee activism ESG Climate change Business must act to protect employees and the community Taking a stand on racial justice seen as moral and societal obligation for brands Employees expect opportunities for social impact through their job Investors subject ESG to the same scrutiny as operational and financial considerations Brands should bear the burden of making environmentally - friendly products affordable Trust and the Coronavirus Brands and Racial Justice The Belief - Driven Employee Institutional Investors Climate Change From the Edelman Trust Barometer...