2021 Edelman Trust Barometer Spring Update: A World in Trauma A CRITICAL ROLE FOR EMPLOYERS MY EMPLOYER MOST TRUSTED INSTITUTION EMPLOYER MEDIA MOST BELIEVABLE Percent trust Percent who believe information from each automatically, Distrust Neutral Trust or after seeing it twice or less 77 62 58 59 56 51 54 53 35 My Business NGOs Government Media My National Media reports, My employer employer government named source social media 2021 Edelman Trust Barometer Spring Update: A World in Trauma. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust.“Your employer” asked among those who are employed (Q43/1). HEAR_TIME1. When you see a new piece of information or a news story in each of the following information sources, how many times do you need to see it or hear it repeated in that same type of information source before you believe it is really true? Question asked of half of the sample. “Once or twice” is a sum of codes 2 and 3. General population, 14- mkt avg. “Employer communications” only asked of those who are an employee (Q43/1). 2