2021 Edelman Trust Barometer Spring Update: A World in Trauma EMPLOYEES NOW MOST IMPORTANT STAKEHOLDER Percent who ranked each group as most important to a company achieving long-term success Pre-pandemic (Jan 2020) May 2021 Customers/clients 40 Employees 40 Employees 37 Customers/clients 34 Communities where 12 Communities where 14 they operate they operate Shareholders 12 Shareholders 12 2021 Edelman Trust Barometer Spring Update: A World in Trauma. PPL_RNK. Please rank the following four groups of people in terms of their importance to a company achieving long-term success. Give the most important group a rank of 1 and the least important a rank of 4. Question asked of half of the sample. General population, 14-mkt avg. 3