WHY IT MATTERS: CRITICAL ROLE FOR EMPLOYER TRUST IN A MULTI-STAKEHOLDER SOCIETY Average trust across institutions (Trust Index) for each level of employer trust Distrust Neutral Trust As employer trust increases, so Trust Index does trust in other institutions 76 76 67 52 24 27 16 19 11 Levels of 1 2 3 4 5 6 7 8 9 employer trust Business 12 18 20 24 30 63 76 85 86 NGOs 18 19 22 26 29 53 67 77 76 Government 4 12 17 21 23 48 65 72 71 Media 11 15 16 25 25 44 61 71 71 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. The Trust Index is the average percent trust in NGOs, business, government and media. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right. 9-point scale; top 4 box, trust. “Your employer” asked among those who are employed (Q43/1).7-mkt avg. Data is showing the top 4 box trust score (6-9) for each level of “employer” trust from 1 to 9. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 34