ALL JOB EXPECTATIONS RISE; 7 IN 10 EXPECT OPPORTUNITIES FOR SOCIAL IMPACT Average percent who say each is a strong expectation or a deal breaker when considering a job - 0 + Change, Jan 2019 to Aug 2021 Career advancement Personal empowerment Social impact 82% +4 77% +5 71% +5 Average Competitive wages Regular, truthful communication Business reflects my values agreement, in rank order Valuable work experiences and training Easy for employees to give input Has a greater purpose Opportunities to move up Include employees in the planning process Meaningful work that shapes society CEO embodies the values of the organization Opportunities to address social problems Employees reflect customer diversity Would stop engaging in specific business practices if employees objected Will not promote those who do not live up to CEO addresses controversial issues I care about company values 2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee. EMP_IMP. When considering an organization as a potential place of employment, how important is each of the following to you in deciding whether or not you would accept a job offer there? Please indicate your answer to each item using the scale below. 3-point scale; top 2 box, important.7-mkt avg. “Career advancement” is an average of attributes 1-4; “Personal empowerment” is an average of attributes 5-11; “Social impact” is an average of attributes 12-17. All data is filtered to be among employees who work for an organization or corporation (Q43/1). 14