PRIORITIES SHIFT: MY INFORMATION Change in importance Net change More Less LITERACY NOW since the start of the year… Important Important MATTERS MORE Prioritizing my family and their needs +56 64 8 Change in importance since last year (more important minus less important) media and Increasing my +46 55 9 information literacy science literacy +43 52 9 Increasing my Being politically aware +39 51 12 Speaking out when I see the +36 47 11 need for changes and reforms 2021 Edelman Trust Barometer.IMP_VALUES. For each of the following, please indicate whether it has become more important to you, less important to you, or has stayed the same in importance, since last year. 5-point scale; top 2 box; more important; bottom 2 box, less important. Question asked of half of the sample. General population, 27-mkt avg. Net change is the difference between more and less important. 21