ONLY 1 IN 4 HAVE GOOD INFORMATION HYGIENE Percent in each segment 39 Information hygiene: 1. News engagement 35 57% of respondents share or forward news 2. Avoid information echo items that they find to be chambers interesting 3. Verify information Of those, only 29% have 26 good information hygiene 4. Do not amplify unvetted information Poor Moderate Good information hygiene information hygiene information hygiene 2021 Edelman Trust Barometer. Information Hygiene Scale. MED_SEG_OFT. How often do you engage in the following activities related to news and information?I ndicate your answer using the 7-point scale below. 7-point scale; top 5 box, several times a month or more. General population, 27-mkt avg. For full details on how the Information Hygiene Scale was built, please refer to the Technical Appendix. 22
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