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3 4 2 1 RESTORING TRUST IN FOOD & BEVERAGE Break through the information barrier Provide clear, credible, fact - based information; demonstrate leadership in areas of concern; elevate and amplify trusted voices. Build trust across the full food ecosystem When trust in government lags, other institutions must play a larger role to build confidence in areas of concern. Engage in the societal issues your stakeholders care most about and demonstrate progress. Own the employer role in building trust Leverage trust in owned channels, “my CEO” and colleagues; provide platforms to amplify employee voices. Engage with other trusted institutions NGOs are doing important, effective work and strategically partnered, can help businesses with issues, actions and outcomes.

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