2 27 - market global data margin of error: General population +/ - 0.6% (n=31,050); half - sample global general online population +/ - 0.8% (n=15,525). Country - specific data margin of error: General population +/ - 2.9% (n=1,150); half - sample +/ - 4.1% (n=575). Methodology 2022 EDELMAN TRUST BAROMETER Annual online survey in its 22 nd year Fieldwork conducted: Nov 1 – Nov 24, 2021 28 36,000+ 1,150+ countries respondents respondents/country Argentina Australia Brazil Canada China Colombia France Germany India Indonesia Ireland Italy Japan Kenya Malaysia Mexico Nigeria Russia Saudi Arabia Singapore S. Africa S. Korea Spain Thailand The Netherlands UAE UK U.S. GLOBAL AVERAGES vary based on the number of countries surveyed each year: GLOBAL 27 does not include Nigeria* GLOBAL 22 does not include Colombia, Kenya, Nigeria, Saudi Arabia, S. Africa and Thailand the sensitive nature of the question prevented this data from being collected in these markets Other global averages detailed in technical appendix *To prevent skewing the global results, Nigeria is not included in any global averages because the online population is not representative of the true population GLOBAL 24 Not asked in China, Russia, Thailand