IN THE UK, LESS THAN 1 IN 4 HAVE GOOD INFORMATION HYGIENE Percent in each segment Information hygiene: 46 1. News engagement 45%of respondents share or forward news 2. Avoid information echo itemsthat they find to be chambers interesting. 3. Verify information 32 Of those, only 23% have 4. Do not amplify good information hygiene unvetted information 22 Poor Moderate Good information hygiene information hygiene information hygiene 2021 Edelman Trust Barometer. MED_SEG_OFT. How often do you engage in the following activities related to news and information? Indicate your answer using the 7-point scale below. 7- point scale; top 5 box, several times a month or more. General population, UK. For full details on how the Information Hygiene Scale was built, please refer to the Technical Appendix. 38